What is keyword research?

What is keyword research and Why Is It Important?

In the context of search engine optimization (SEO), keyword research is a process of uncovering words and phrases that users type into search engines in order to find information related to your website, product or service. In other words, key word research is essentially finding out "what are people searching for" in order to make sure your website shows up when potential customers search for those terms. If properly optimized, keyword research can help generate more qualified traffic to your website, thus boosting conversions and increasing sales.

It's no secret that keywords play a crucial role in driving search engine traffic — they are the foundation of any successful SEO strategy. By analyzing the frequency of keywords being searched for, you can estimate whether or not people are interested in what you have to offer.

The key to effective keyword research is understanding how keywords can increase visibility for your website on the internet. Therefore, it's important to not only identify popular keywords related to your niche but also which ones those prospects may be using when searching for information about your product or service.

For example, if you own an online pet store specializing in selling dog food then "dog food" would be one of the primary keywords you want to target. However, it would also be beneficial to conduct additional keyword research as it may reveal alternative searches such as "organic dog food" or "grain-free dog food" that are also relevant but less competitive than regular generic "dog food" searches. This layer of granularity allows you to have even more control over the terms being used which can further drive optimization results and reach a better goal-achievement rate over time.

Extra care should be taken when targeting localized terms as people may use different terms when trying to find local services such as a pet shop near them. Using these local keyword variations together with broader ones will help widen reach even further by giving searchers from various geographies exactly what they might be looking for thus increasing chances of visibility regardless of their current location.

By understanding users' language (and related keywords) used on search engines much better than ever before, companies have become empowered with targeting accuracy unique features around intent-based targeting – all this being achieved thanks to proper keyword research procedure; one that goes beyond basic volume metrics alone and takes into account behavioral elements such as category and query segmentation data along with all other available criteria including semantically-linked terms & categories - all this ensuring that website relevance&specificity levels remain optimal throughout various search moments - hence improving overall performance outcomes end results year upon year without fail!